NetValue S.M. Ltd provides innovative and scientifically substantiated advertising services
that represent the cutting edge of modern communication strategies. Our services include
marketing research concerning consumer selection mechanisms involving emotional interactions
between product and consumer, as well as design and implementation of internet advertising
campaigns. As part of our methodology, we employ neuroscience and/or biometric tools a
nd methods to measure consumer (emotional) response to ads, products, and services.
Moreover, our expertise includes affective computing, artificial intelligence (A.I.),
and Human Computer Interaction (HCI), all tailored to enhance user experience during online interactions
with your brand.
NetValue is all about targeted design of your advertising campaign, design and analysis
of your brand image effect, offering considerable advantage over the competition. Our team consists
of internationally recognized scientists along with young successful professionals, responsibly
providing our innovative services.
Organizing appropriate social events for the promotion of your company, product or service.
Where brain science and marketing meet.
What is Neuromarketing?
Modern marketing is not anymore solely based on conventional fields such as consumer psychology.
The emerging field of neuromarketing uses a variety of neuroscience methods applied through tools
such as Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Positron
Emission Tomography (PET), and Skin Conductance Response (SCR). These tools, when used effectively
in appropriately designed experiments, provide invaluable brain and psychophysiological data in
order to accelerate comprehension of consumer behaviour. The purpose is to know how marketing
messages affect neurons of the brain of your potential customers. This research methodology shows
us what is happening in consumers’ mind at the time of purchase and what are the characteristics
that make them choose a specific product/service instead of another, similar one. Thus, having
strong research evidence about what your target audience wants to hear and see in relation to a
specific product/service, NetValue effectively organizes all aspects of your advertising campaign.
Affective Design of E-Commerce User Interfaces
Design of the emotional impact of your Web site and/or online store.
Colours and shapes
Colours and shapes that arise from content and images of a website trigger specific emotional stimulation
to the visitor. We design this stimulation to effectively match the brand of your product/service,
taking into account specific characteristics of your target audience.
Advertising Material Design
In several cases, promotion fails because the design of online promotional material is inappropriate for
the particular product/service and its target audience. NetValue will guarantee the successful design
of your advertising material.
At NetValue, we have knowledge and experience needed in writing content about each product/service in order
to communicate the appropriate emotions about your brand to your target audience.
Embodied Conversational Agent (ECA) with Emotional Intelligence
In modern e-commerce, visitors of a website, instead of being exposed to plain text information, communicate
face to face with animated anthropomorphic characters. These characters, in which is inherent the significance
of emotion and personality are also known as embodied conversational agents (ECAs). ECAs incorporate artificial
intelligence and thus are able to present your product/service, answer all customers’ relevant questions,
and in some cases even make sales. At NetValue, we have scientific expertise in this field and can create your
own ECA seller, giving a distinct impression to your customers.
Emotional State Recognition
NetValue ECA sellers integrate artificial intelligence algorithms and thus are able to make an accurate
evaluation of user’s emotional state based on acquired data.
Collecting data from user's behaviour during their interaction with the online environment
(e.g. a user nervously moving the mouse pointer), in order to serve as input to the system’s
emotional recognition algorithms.
The ECA seller suitably adapts its behavior to each user’s emotional state, as a successful human seller would do.
Talent wins games, but teamwork wins championships.
Dr. Christos Moridis
Director of neuromarketing and strategic communication
Creative writing and social media content management.
Dr. A. Economides
Market Research Analyst
E-Commerce Applications Consultant
Dr. Vasileios Terzis
Market Research Analyst
Market Research and Neuromarketing Consultant
Costas Conie Isaakidis
Social events and visual material production.
Socially Artistic Events as a means of promoting your product/business
How it works
NetValue, with artistic director Constantine Conie Isaakidis, created a pluralistic group of
artists from the whole spectrum of performing arts: Actors, dancers, acrobats, jugglers, clowns,
musicians, as well as make-up artists, film and television technicians, writers, lighting technicians, etc.
Being experienced in organizing events both in Greece and abroad, NetValue’s artistic group organizes
every aspect of your socially artistic event, which could take place on a road and/or a central square,
as well as in your business/shop.
Actions, such as socially artistic events, add a special dimension to branding of your products/services,
offering extrication from cliché advertising and connection to civilization and culture.
NetValue covers every aspect of production needs. Ideas, scripts, constructions, equipment, advertising material etc.
Talk to us about whatever you like. We're all ears.